Network Communications Inc. Acquires the Greater Jacksonville Apartment Guide
19.05.2007, 15:23
Network Communications, Inc. (NCI), the leading publisher and provider of printed and online real estate information and advertising in North America, today announced the acquisition of the Greater Jacksonville Apartment Guide and its Website, www.jaxapartmentguide.com, which feature the most complete and comprehensive list of apartment communities in and around the Jacksonville, Florida area.
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Published monthly, Greater Jacksonville Apartment Guide has been in business for over 30 years and, with NCI's acquisition, will join the Apartment Finder magazine national brand.
This latest addition to Apartment Finder not only strengthens its presence in the Jacksonville market, but also bolsters its market share position in Florida, as Apartment Finder already covers several local markets throughout the state. Apartment Finder is America's fastest growing publication in the multi-family industry with books in over 100 markets across the U.S.
Judy Bellack, Apartment Finder's Vice President of Operations will manage the new acquisition and said, "This most recent acquisition solidifies our expanding presence in the Florida market, as we already serve the Tampa, Orlando, West Palm Beach, Tallahassee, Pensacola, and Brevard areas. We look forward to providing our Jacksonville advertisers with the quality leads Apartment Finder has built its reputation upon with our customer-focused marketing strategies."
Adds Marcia Bollinger, Apartment Finder's Senior Vice President, "Apartment Finder's Internet-integrated media strategy will give customers from the Jacksonville area the tools they need to drive meaningful decisions on how to effectively market their communities. This latest acquisition is another example of how we are executing our prospect-focused distribution strategy in a way that brings our advertisers the most-qualified leads and best value for their money. This also continues our growth strategy as we expand our footprint in the multifamily market."
Apartment Finder is the preferred choice of critical information for apartment shoppers as well as the top pick for advertisers to find quality renters. In addition to Apartment Finder and Apartment Blue Book publications, NCI operates ApartmentFinder.com, a leading, best-in-class website for renters searching for apartments.